This case is reserved for use by Columbia Business School Faculty only.
In the political and economic climate of 2003, should GM design and produce small cars or SUVs?
In the political and economic climate of 2003, should GM design and produce small cars or SUVs?
In February 2003 GM management is at a key decision point as they consider whether to focus on small cars or SUVs. Given the political, economic, and industry context at that point in time, this case asks students to consider how to best direct the design team.
This is one of a collection of cases that comprise the General Motors Integrated Case, viewing GM's business issues from multiple perspectives, devised specifically to be taught in Columbia Business School's Core curriculum.