Case ID 140501 Leadership Marketing World Business Published on October 23, 2013 Marketing Division Expand SodaStream: Transforming a 100-Year-Old Company Into a "Stylish Rebel" Author(s) Len Sherman How did CEO Daniel Birnbaum and his management team unlock the profitable growth potential that had eluded the company during its first 100 years? Full Case Details about SodaStream: Transforming a 100-Year-Old Company Into a "Stylish Rebel"