Case ID 200202 Entrepreneurship and Innovation Media and Technology Operations Strategy Published on November 6, 2019 Decision Risk and Operations Division Expand From Intuition to Data-Driven Analytics: The Case of Dig Author(s) Daniel Guetta Poised for expansion, how should restaurant chain Dig harness the power of data-driven analytics to scale its value chain? Full Case Details about From Intuition to Data-Driven Analytics: The Case of Dig