Case ID 200501 Entrepreneurship and Innovation Healthcare Marketing World Business Published on December 17, 2019 Marketing Division Expand All Nutrition: Market Research to Drive Customer Segmentation Author(s) Kamel Jedidi, Robert Morais, and Yegor Tkachenko What qualitative and quantitative research will be most valuable as Chilean nutritional supplement company All Nutrition/Nutraline seeks to deepen its understanding of its customer base in order to form market segments? Full Case Details about All Nutrition: Market Research to Drive Customer Segmentation