What measures could Patagonia take to reduce emissions, in what order, and at what cost and benefit?
What measures could Patagonia take to reduce emissions, in what order, and at what cost and benefit?
In 2019, Patagonia, an outdoor apparel and gear maker, announced it would become carbon neutral across all businesses by 2025. It did not reach this goal, largely because of emissions from its supply chain. The company has since placed a longer-horizon commitment to reach net zero across the value chain by 2040. In this case, students explore the options to reduce emissions – use recycled materials, decarbonize supplier energy, extend product life, carbon credits, logistics and packaging considerations, and moderate growth – and discuss the advantages and disadvantages of each.
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