This case is reserved for use by Columbia Business School Faculty only.
How should the newly appointed president of a publishing company convince its bank to extend a note that is nearly due?
How should the newly appointed president of a publishing company convince its bank to extend a note that is nearly due?
In this fictitious case, the newly appointed president of Nadir Publishing is charged to present a plan of action that will convince the firm's bank to extend a $4 million note that is nearly due. One proposed solution to stem recent revenue and income declines is to bring in a new line of books. Students are presented with industry norms for expenses associated with such a line extension, as well as the company's income statement and balance sheet, and asked to determine what the president's best course of action should be.
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