What is the strategic future of Activision Blizzard under the Microsoft platform?
What is the strategic future of Activision Blizzard under the Microsoft platform?
In January 2022, Microsoft announced its $69bn acquisition of Activision Blizzard, a leading producer in the gaming sector, which has grown quickly during the COVID-19 pandemic and lockdown. Activision was a main player in mobile gaming as well as cloud gaming, an emerging technology that allowed individuals to stream videogames via Internet-connected devices. In this case, students will learn about Microsoft's organic and acquisitive growth in gaming as well as discuss the strategic acquisition of Activision.
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