This case is reserved for use by Columbia Business School Faculty only.
What strategy will protect Doximity's leadership position as the largest online networking platform for medical professionals?
What strategy will protect Doximity's leadership position as the largest online networking platform for medical professionals?
Doximity was founded in 2011 as a networking platform for medical professionals. Since its initial launch, the company introduced a variety of new product offerings—including a career navigator and a curated medical newsfeed. In 2018, with one million members, the company sought to protect its market leadership and high rate of growth. This case includes background on Doximity and its success to date and asks students to consider what its growth strategy should be going forward.