How would increasing an investment in a bottling operation affect the soda giant's financial statements?
How would increasing an investment in a bottling operation affect the soda giant's financial statements?
Coca Cola's equity investments in selected bottling companies have strengthened its global production, distribution, and marketing capacities. Yet the soda company and its bottlers operate very different businesses, and often have conflicting goals. In 2010, the company bought out the public shareholders of Coca Cola Enterprises, its largest bottler, which controls 80 percent of the US market and almost all of Canada, Great Britain, and Western Europe. In this case, students consider an alternative investment scenario and determine the impact on Coca Cola's consolidated financial statements.