What path should The Clear Cut, a direct-to-consumer jewelry brand, consider for its long-term future including proprietary software licensing, scaling the core business, or partnerships?
What path should The Clear Cut, a direct-to-consumer jewelry brand, consider for its long-term future including proprietary software licensing, scaling the core business, or partnerships?
Olivia Landau and Kyle Simon, CBS ’17, cofounders of The Clear Cut, are considering the long-term growth strategy for the company. Since 2018, the company has committed to only sell natural diamonds, have built a large social media presence, formed a valuable partnership with the government of Botswana, and developed proprietary technology – EUNICE – to provide consumer behavior insights. In this case, students learn about the diamond industry, challenges with the origin of diamonds, and the impact of the rise of lab-grown diamonds, to recommend next steps for The Clear Cut.
About the Author(s)
