What strategy will secure Brooklyn Brewery's future growth?
What strategy will secure Brooklyn Brewery's future growth?
Brooklyn Brewery, founded by Steve Hindy and Tom Potter in 1987, had grown exponentially from a neighborhood enterprise, brewing traditional lagers for local beer enthusiasts, to one of the top US craft beer producers. With success came an influx of competitors, both large and small. This case provides background on the company, the beer industry, and the emergence of the craft sector—and asks students to consider Brooklyn Brewery's best strategy for future growth.
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