How should BBVA evolve its sustainability strategy when business opportunities, government policies, competitors, shareholders, and the environment do not point in the same direction?
How should BBVA evolve its sustainability strategy when business opportunities, government policies, competitors, shareholders, and the environment do not point in the same direction?
In 2019, BBVA, one of the world’s largest international banks, adopted sustainability as a strategic priority. Javier Rodríguez Soler, Global Head of Sustainability and Global Head of Corporate and Investment Banking, was responsible for growing the banking business and for decarbonizing it. BBVA believed a bank that finances a client’s transition to net zero, is not sacrificing shareholder value but is betting on which companies will still be competitive in a decarbonizing economy. In this case, students evaluate how BBVA should implement its sustainability strategy when faced with challenges on implementation across geographic regions, governance and incentives, continued engagement with high emission industries, and decarbonizing hard-to-abate sectors.
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