This case is reserved for use by Columbia Business School Faculty only.
Would cultures clash if Time Warner were to merge with AT&T?
Would cultures clash if Time Warner were to merge with AT&T?
In October 2016 AT&T announced its intention to merge with Time Warner, considered to be a reflection of how US media dynamics were changing within market that both firms served. This case explores the components and evolving dynamics of content creation and distribution in the media industry and the role played by both companies in the industry. This case also asks students to consider how the diverse lines of business of the combined company would be integrated should the merger consummate.
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