Case ID 240202 Digital Future Organizations Published on May 9, 2024 Decision Risk and Operations Division Expand The Cambridge Analytica Scandal: Psychographics, Facebook, and the 2016 US Elections Author(s) Daniel Guetta How would a firm use big data to target individuals in political and marketing messaging? Full Case Details about The Cambridge Analytica Scandal: Psychographics, Facebook, and the 2016 US Elections