Case ID 100507 Healthcare Marketing Published on April 20, 2010 Marketing Division Expand Dial 1298 for Ambulance: Marketing EMS in Mumbai Author(s) Gita Johar and Joanna Harries A start-up social venture provides emergency medical care in Mumbai, but how can it raise its profile among those who need it most? Full Case Details about Dial 1298 for Ambulance: Marketing EMS in Mumbai