This case is reserved for use by Columbia Business School Faculty only.
Could Blend360 use generative AI to standardize data and help their client proactively detect when a customer might shift business to a competitor?
Could Blend360 use generative AI to standardize data and help their client proactively detect when a customer might shift business to a competitor?
Blend360 is a data science and analytics consultancy known for combining deep technical expertise with strategic insight. This case recounts the story of Blend360’s client, a leading packaging and labeling manufacturer looking to analyze sales data to predict customer behavior. Unfortunately, the client's data is dirty and messy, and doesn't lend itself to easy analysis. In this case, students learn about Blend360, and learn how Generative AI can be used to cleanse and standardize datasets to make them amenable for analysis using classical AI techniques.
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