This case is reserved for use by Columbia Business School Faculty only.
Could Blend360 use generative AI to standardize data and help their client proactively detect when a customer might shift business to a competitor?
Could Blend360 use generative AI to standardize data and help their client proactively detect when a customer might shift business to a competitor?
Blend360 is a data science and analytics consultancy known for combining deep technical expertise with strategic insight. The company is focused on helping companies operationalize AI—turning experimentation into scalable, production-grade systems that drive measurable results. Blend360’s client, a leading packaging and labeling manufacturer, is looking to analyze sales data to predict customer behavior. In this case, students learn about Blend360, and use synthesized datasets to mimic the process Blend360 explored to clean up data inconsistencies to meet their client’s needs.
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