What criteria should Sheets & Giggles and Intelligems consider when developing the A/B test for pricing?
What criteria should Sheets & Giggles and Intelligems consider when developing the A/B test for pricing?
Sheets & Giggles, a sustainable bedding products company, partnered with Intelligems, a startup offering experimental solutions to e-commerce businesses, to figure out how to price their products to be attractive to consumers and financially beneficial to the company. In this case, students learn about the history of the e-commerce industry, the challenges that businesses face with competition and consumer price elasticity, and discuss how Sheets & Giggles can utilize Intelligem’s expertise to eliminate the uncertainty of product pricing.
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