This case is reserved for use by Columbia Business School Faculty only.
By the end of 2011, Bodytech, a Colombian chain of sports medical clubs, had set its sights on becoming the leader in the Latin American fitness industry. To accomplish this goal, the firm, which had a successful history of organic growth, would need to expand throughout the region beyond its 45 fitness centers in Colombia and Peru. But where should they go next? How should they manage their growth? And what would be the most beneficial way of financing their expansion plans?
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